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Jay-Z Picasso Baby

Director: Mark Romanek

Production: Anonymous Content

JayZ / Picasso Baby

Pace Gallery, NYC 2013, hosted as a live performance art work by Jay Z. Designed to fit within the highest end art world context, it involved creating the overall look for, the front end of the gallery, back offices and working areas. Overseeing all live event related graphics, Banners, online, invites, posters etc. The most important aspect however was the most unseen. This was the management of the acoustic reverb within the space. To resolve this we brought in Arup Engineering, who guided using some 7450 sq feet of acoustic materials and devises, to greatly reduce and improve the sound qaulity. Shoot: NYC. Loc Build & Dress. Prod: Anonymous Content USA. Director: Mark Romanek

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 Concept Art & Technical Plans, for main space & bench.

Concept Art & Technical Plans, for main space & bench.

 Exploded Diagram & Floor Plan, for main space.

Exploded Diagram & Floor Plan, for main space.

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